Make it Count: Why You Should Vote Zimbrick “Best of Madison”

By Zimbrick Automotive | Posted in Dealer Information on Thursday, September 21st, 2017 at 7:00 AM
A trophy being held up by multiple hands

At Zimbrick Automotive Group, we take pride in the services we offer to the Madison, Wisconsin, area. From providing our customers quality vehicles to tuning up the ones they already have, there’s nothing we enjoy more than giving back to our community. So you can imagine how honored we are to be nominated for Madison Magazine’s “Best of Madison 2018” competition.

From restaurants and bars to bookstores and parks, the annual “Best of Madison” competition recognizes a who’s who of local businesses in Dane County. This year, Zimbrick is up for top honors in three categories: Best Auto Dealer, Best Auto Repair Shop, and Best Body Shop. If we’ve given you memorable service, we humbly ask for your vote.

Here’s why.

Punch the Ballot for Zimbrick in 3 Great Categories

Best Auto Dealer

It’s about more than selling new and used vehicles at better prices than the competition. At Zimbrick, we’ve been fortunate enough to supply the people of the Madison area with our Loving Care Service Guarantee for more than half a century. We’re happy to help at any of our 16 convenient locations. And because our customers are special to us, we offer specials that other dealers in this area can’t beat.

Best Auto Repair Shop

Spring or winter, rain or shine, we’re here for you at Zimbrick. From oil changes and battery checks to tire replacements and brake repairs, our service centers deliver routine and extensive maintenance year-round. And since it’s about so much more than parts and labor, we speak the universal language of service to accommodate all of our patrons.

Best Body Shop

There’s a reason we’ve been honored in this category before. We understand that your car isn’t just a possession — it’s a visual representation of who you are. When your car gets dinged up, our body and collision repair services are there to clean up the bumps and scrapes. We take a great deal of pride in our expert technicians and consider it a privilege to get you back on the road in something you’re proud to drive.

Elect Zimbrick Best of the Best in Madison, WI

The polls for the “Best of Madison 2018” competition close on October 18, so don’t delay. To pick Zimbrick in one or all of the three categories mentioned above, click here and scroll down to the survey toward the bottom of the page. We appreciate your vote.

What You Need to Check Off for Your Road Trip

By Zimbrick Automotive | Posted in Tips and Tricks on Thursday, August 31st, 2017 at 7:00 AM
Smiling family and their dog getting ready for a road trip with a bike and picnic basket

There’s nothing quite like a road trip. Whether it’s from school or work, everyone deserves to get away from the daily grind every once in awhile. And what better way to do that than an adventure on the open road?

Road trips are full of excitement, so spontaneity is the nature of the game. But that doesn’t mean that you don’t want to be prepared. Aside from knowing that your vehicle is up for the journey, you’ll want to be certain that you have everything you need to make the most of your trip.

The road is calling your name. Will you answer it?

Go through our checklist to see for yourself.

Create a Road Trip You’ll Never Forget with this Checklist

Three young people sitting in a car planning their road trip using a map

⃞   Itinerary

You’ll want at least a very basic itinerary to map how your trip should play out. Monuments, overlooks, parks, friend’s houses, and favorite family restaurants are all fair game. Planning your stops ahead of time will leave you with more time to enjoy the scenery. But if you’re more of a spur-of-the-moment kind of person, going with the flow is alright, too.

⃞   Gear and clothing

It’s not too late to squeeze in one last beach trip. You’ll need all the essentials: swimsuits, sunglasses, sunscreen, towels, and chairs. But don’t forget that fall and winter are right around the corner. Coats, sweaters, scarves, and hiking gear are good things to have for mountain excursions or weekend getaways once the leaves have changed color.

⃞   Food and drinks

Road-tripping can work up an appetite, so you’ll have to stay stocked up. Snacks and bottles of water are great for quick pick-me-ups. And if you want to pull over for lunch or a picnic, it’s not a bad idea to bring a cooler or basket. After all, your car isn’t the only thing that needs fuel.

⃞   Music and games

You love each other’s company, but let’s be honest: switching up your entertainment on the road is a must. The right soundtrack can make or break any road trip, so you’ll want to have plenty of good tunes on hand. The last thing you want is for the ride to be boring. Board games, cards, and digital game apps can go a long way on the long drive.

⃞   First-aid kit

You can’t always predict how things are going to go. That’s why it’s a safe bet to pack a very basic first-aid kit at the least. Road trips are not immune to bumps, scratches, and ailments. But you don’t have to let them slow you down, either.

⃞   Tech accessories

The modern road trip calls for modern gadgets. Unless you’ve made the journey many times, you’ll likely need navigation — whether it’s a phone app or one of your vehicle’s display features. And because you don’t want to miss a moment, a camera will make your breaks and stopovers unforgettable.

Share Your Remarkable Road Trip with Zimbrick

Now it’s time for the fun part.

We hope you’ll bring Zimbrick along for the ride. Make sure to follow us on Facebook and keep us updated on all your adventures. We’re ready! Are you?

Learn Before You Turn: 6 Keys to Test Driving a Car

By Zimbrick Automotive | Posted in Tips and Tricks on Tuesday, August 29th, 2017 at 7:00 AM
A custom image of a road with the text "6 Keys to Test Driving a Car"

So, you’ve put in all your research, narrowed your list, and driven to the dealership. Now comes the fun part: the test drive. You’re excited, and rightfully so. But while a test drive is an enjoyable experience, it’s also arguably the most important stop on your car-buying journey.

But isn’t doing your homework online sufficient?

Though it’s vital to learn as much information as possible beforehand, it’s still not enough. A new or used car can look perfect on paper, but fall flat on the road. Or it might simply not be the right choice for you. You want a vehicle that’s going to be a companion for many miles and years to come. So what should you look for at the dealership?

Here are some keys to consider before we hand you the keys for your test drive at any one of our Zimbrick locations.

A custom infographic with six tips for test driving a car

What are the 5 Best SUVs for Families?

By Zimbrick Automotive | Posted in Tips and Tricks, Uncategorized on Friday, August 25th, 2017 at 7:00 AM
Smiling family sitting in the trunk of their SUV on a roadtrip

Summer is winding down, which means your family’s on-the-go lifestyle is ramping up. With a busier schedule ahead, the leaves aren’t the only thing changing — your vehicle needs are changing, too. From school functions to fall festivities, you want something that can accommodate each member of your family.

Modern crossovers and SUVs offer car-like road manners and improving gas mileage — making them the ideal for the whole crew. Below are five of our favorite new SUV models at Zimbrick.

5 SUV Models that Make an Offer You Can’t Refuse

BMW X3: If you’re looking for a family vehicle with a little more luxury, the X3 is right up your alley. This compact SAV® is highly-regarded — and it’s not hard to see why. With a posh cabin and 63.3 cubic feet of cargo space, the 2017 model has room for your entire family and their belongings. And with xDrive all-wheel drive, it offers the all-weather control to keep them safe.

Buick Enclave: This midsize SUV doesn’t just provide seating for up to eight — it provides plenty of entertainment, too. With available tech amenities like a Bose® 10-speaker sound system and rear-seat infotainment center, the 2017 Enclave is wired for family fun. Plus, with a punchy 288-horsepower V6 engine, the driver will have fun, too.

Chevy Tahoe:  Your family depends on you, so you want a reliable SUV. Lucky for you, the Tahoe answers the call. This full-size SUV boasts best-in-class fuel economy with an estimated 23 mpg on the highway, but it’s the nifty convenience features like a rear-vision camera you and your passengers will come to rely on. And with OnStar® with 4G LTE to help everyone stay connected, piling into the 2017 Tahoe is a family affair.

Honda CR-V: Taking care of what matters most to you is always a top priority. That’s why it’s a good thing this compact SUV was designed with families in mind. Not only does the 2017 CR-V provide class-leading cargo space, but it’s also a 2017 IIHS Top Safety Pick. And with an estimated 34 mpg of highway fuel economy, it’s as ready for the road trip as it is for the daily commute.

Hyundai Tucson: Peace and quiet are rare for family life. But fortunately, the Tucson was built with a quiet cabin — making the sound of the drive one less thing you have to worry about. An upscale cabin and spacious back seats allow for an even more carefree experience when you choose this compact SUV to be your family companion

Be a Friend of the Family with an SUV from Zimbrick

Ready to do your family a favor and test drive a new SUV? Check our full new inventory or contact us today. We’re excited to hear from you.

Safety 101: 5 Great Tips for Back to School Drivers

By Zimbrick Automotive | Posted in Tips and Tricks on Monday, August 21st, 2017 at 9:19 PM
Young woman smiling out of window of red car

Back to school means busier streets in the Madison, Wisconsin, area. And while the morning commute can be daunting for anybody, it’s a steep learning curve for first-time drivers.  

At Zimbrick Automotive Group, we don’t just offer a variety of affordable new and used vehicles for first-time drivers — we care about the well-being of the drivers themselves. The start of the academic year is an important time for both parents and students in our community, so we want to make sure that everyone gets to and from school as safely as possible.

Here are five tips to study before the first bell rings.

Do Your Homework: Useful Advice for Safer School Driving

  • Share the road with school buses

It’s the law. When a school bus is idle with its stop sign raised and red brake lights flashing, it’s a good indicator that students are getting on or off. Cars must stop from every direction until all kids have safely crossed the street. If you don’t, you’ll be subject to much heavier consequences than detention.

School bus on a country road

  • Carpool when possible

It might be an old school practice, but carpooling certainly has its benefits. While saving gas often comes to mind first, sharing a ride has perhaps an even greater effect on safety. By reducing the number of vehicles at a school, carpooling cuts down on congestion and the potential for accidents. That earns an A in our book.

  • Be respectful of school zones

Whether it’s from trying to make homeroom or an after school practice, more kids cross the street during the academic year. That’s why the speed limit for school zones in Madison is 20 mph, regardless of the day of the week or time of day. Aside from obeying the speed limit, remaining aware of your surroundings is essential to the safety of classmates.

School zone sign against a blue sky and white picket fence

  • Be mindful of drop off zones

For first-time drivers, the freedom of driving to school is exciting. But that doesn’t mean others aren’t being dropped off. Making legal U-turns and watching out for those crossing the street earn high marks. But double parking and pulling over into spaces reserved for buses or emergency vehicles are maneuvers that flunk.

  • Always wear a seat belt

The numbers don’t lie: seat belts save thousands of lives each year. That’s why it’s vital to make sure that all drivers and passengers buckle up before leaving for school. And because wearing a seat belt is required, wearing yours will help you stay focused on breaking open the books — not the law.

Close up of a man fastening his seatbelt in a car

Score Big with a Great First Car from Zimbrick Automotive Group

Looking for a car for your first-time driver? At any of our locations, you’ll find a wide range of vehicles that are as ready for the back to school season as your bookworm. Contact us to learn more today.

How Being Actively Involved in the Community is the Zimbrick Way

By Zimbrick Automotive | Posted in Community Information on Friday, August 4th, 2017 at 7:00 AM
Paper cut out people holding hands

When John Zimbrick purchased a Buick franchise in Madison, Wisconsin, in 1965, he used the term “civic rent” to describe the debt he paid to the local community. This “rent” included donations of both time and money to the people of Madison that has continued to this day.

8 Ways the Zimbrick Auto Group Remains Involved in the Community

United Way of Dane County

Zimbrick is among the biggest contributors to the United Way of Dane County thanks to an annual fundraising campaign that has included golf outings, softball tournaments, poker tournaments, and more where all money raised is given to the foundation.


Zimbrick’s technicians have a lot of knowledge about cars and they aren’t afraid to share it. High school students are brought on board to work as apprentices, a college scholarship program is in place and Zimbrick employees serve as judges for local automotive clubs.

Blood drives

Zimbrick’s biannual blood drives are some of the largest blood drives in all of Dane County.

Meals on Wheels

Fittingly, Zimbrick employees are involved in a weekly Meals on Wheels program in the local community.

Adopt a Highway

Just as fittingly, Zimbrick employees take part in an Adopt a Highway program to maintain a section of Verona Road.

Stuffed animal drive

Every year during the holiday season, Zimbrick employees have been collecting and donating new stuffed animals to be donated to children in area hospitals.

AIDS ride

Two particular Zimbrick employees ride some 300 miles across the state of Wisconsin every year to raise money for the fight against AIDS.

Cancer fundraising  

A Breast Cancer Golf Rally event, organized by a Zimbrick employee, helps raise money for the Carbone Cancer Center and the Breast Cancer Recovery Foundation. Zimbrick has also teamed up with Chevrolet for test drive events where a donation is made to the American Cancer Society for every test drive made.

The Zimbrick Way

Serving the local community has been the Zimbrick way for decades and that commitment to the people of Madison is reflected in the many awards we’ve piled up over the years for our service to our customers.  

Visit your nearest Zimbrick location to connect with our associates and experience the Zimbrick way.


Turn Heads with the New Fully Loaded 2017 Hyundai Veloster

By Zimbrick Automotive | Posted in Hyundai on Wednesday, August 2nd, 2017 at 7:00 AM
2017 Hyundai Veloster against a mountainous backdrop

Quirky, unconventional, and sportier than most other hatchbacks on the road, the three-door 2017 Hyundai Veloster has been turning heads in cities across the U.S. With one over-sized driver door, two smaller passenger doors, and a lifting hatch, this compact sedan is great for city drivers and couples on-the-go looking for an edge.

Add in outstanding safety reviews, four trims, standard high-tech features, and a starting price of $18,100, and the Veloster is a great beginner car or upgrade for those that want practicality and uniqueness.

Four Trims for Maximum Customization

Choose from four trims, each with standard Bluetooth® hands-free phone system, rearview camera, and infotainment setup with 7-inch Display Audio AM/FM/SiriusXM with Android Auto™ and Apple CarPlay™.


MSRP: $18,100


132 HP

Standout features:

  • 17-inch alloy wheels
  • 6-speed manual transmission or optional 6-speed EcoShift® Dual Clutch Transmission (DCT)
  • Premium cloth seating
  • 6-way adjustable driver seat
  • Daytime Running Lights

Value Edition

MSRP: $21,350


132 HP

Standout features:

  • 18-inch alloy wheels, panoramic sunroof
  • 132-hp 1.6L GDI DOHC D-CVVT 4-cylinder engine
  • 6-speed EcoShift® Dual Clutch Transmission (DCT)
  • 7-inch touchscreen navigation system
  • Automatic Temperature Control with auto defog
  • Dimension® premium audio with 8 speakers including subwoofer and external amp

Turbo R-Spec

MSRP: $21,600


201 HP

Standout features:

  • 18-inch alloy wheels
  • 201-hp twin-scroll turbocharged 1.6L 4-cylinder engine
  • 6-speed manual transmission with B&M Racing® sport shifter
  • Torque Vectoring Control (TVC)
  • Sport-tuned steering and suspension
  • Unique interior seating with red leatherette bolsters and cloth seat inserts


MSRP: $22,600


201 HP

Standout features:

  • Unique 18-inch alloy wheels
  • Proximity key with push button start
  • 6-speed manual transmission or optional 7-speed Dual Clutch Transmission (DCT)
  • Active Sound Design (ASD)
  • Unique front fascia/grille and body kit
  • Body color side mirrors with turn-signal indicators
  • Unique high-end interior appointments

2017 Hyundai Veloster Special Features

Interior and Exterior

Inside the 2017 Hyundai Veloster, you’ll find plenty of room for storing gear for a weekend road trip with the back seats flipped down. The dash is sleek and inspired by a sport-bike design. For the Turbo trim, you’ll also get a the option for heated, leather-embossed front seats and panels and dynamic interior color-matching. On the outside, it’s like nothing else, with a third door, vivid color options, a distinct front grille and upgradeable exterior accents and wheel designs.

Power and Performance

The Veloster and Value Edition trims each feature a 132-hp 1.6L GDI DOHC D-CVVT 4-cylinder engine, fully capable for city and highway driving. The Turbo R-Spec and Turbo trims boost your power with a 201-hp twin-scroll turbocharged 1.6L 4-cylinder engine. With only a $3,500 price difference between the standard model and the Turbo R-Spec, which will rev your interest more?


The 2017 Hyundai Veloster comes standard with 6 airbags, and plenty of high-end safety features like Vehicle Stability Management (VSM), Traction Control System (TCS), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and much more. These features and more have earned it several awards and 5-star ratings.

Test-Drive a 2017 Hyundai Veloster at Zimbrick Automotive Group in Madison, WI

The best way to see all the best features of the 2017 Hyundai Veloster is to schedule a test-drive. With over 20 locations and more than 50 years of selling and servicing vehicles in Madison, Wisconsin, and the surrounding areas, Zimbrick Automotive Group is your friendly, knowledgeable source for new and used Hyundai vehicles. Visit us today. At Zimbrick Automotive Group, you’re in good hands.


How to Get Your Used Car to 200,000 Miles and Beyond

By Zimbrick Automotive | Posted in Tips and Tricks on Monday, July 31st, 2017 at 7:00 AM
Close up of a man's hands outstretched holding a key

Now more than ever, it makes perfect economic sense to keep your car in good condition and running rather than trading it in for a newer model. If you’ve bought a used car within the past fifteen years, chances are it has outstanding fuel efficiency, modern safety upgrades, and is loaded with the latest navigation and infotainment technology.

No matter what kind of used car you own, these quick maintenance tips will help you get your vehicle to 200,000 miles and beyond.

4 Biggest Tips to Keep your Used Car Running Like New

The average U.S. car driver has a vehicle that is over 10 years old. Keeping your car well maintained will not only keep it alive past 200,000 miles, but could have it running better than most newer vehicles. Here’s how:

  1. Stay on Schedule

The first step in maintenance for any used car owner is to keep up with your service schedules without missing a beat. Read your vehicle’s service manual for mileage maintenance markers and make a calendar to stay on a reliable schedule for changing your oil, filter, tire rotation, spark plug replacement, and more. For those cars that use synthetic engine oil, the time between oil changes is even longer – but don’t forget! Missing even one routine service could damage your vehicle.

  1. Maintain Your Tires

At least once a month, it’s recommended that you check your tire pressure. Not only will this give you a smoother ride and get you consistent mileage, but you’ll also curb the risk of major alignment and brake issues. Always check the tread on your tires during a routine service, and don’t skimp on a better set if you are a daily commuter.

  1. Don’t Skimp on Replacement Parts

You’ll need to change your spark plugs, hoses, mufflers, timing belts and more over the life of your vehicle. To get it past 200,000 miles, always opt for manufacturer’s parts over generic parts. Purchase high-performance fluids and oils and extend the life of your vehicle. Time will wear any vehicle down, so do your best to slow it down. You’ll save more in the process.

  1. Check Your Liquids

Cooling systems, hoses, and pumps inside of used cars have it rough. If you fall out of the habit of checking and replacing fluids, you run the risk of a cracked radiator, busted hoses, or worse! During summer months, always check on your wiper fluid, radiator coolant, and water levels. During the winter, always give your car time to thaw. If you notice any odors or sludge, bring it to a service center asap.

Reliable Used Car Service In and Around Madison, WI 

Finding a mechanic you trust and scheduling service for your used car is easy. With over 20 locations and more than 50 years of selling and servicing vehicles in Madison, Wisconsin and the surrounding areas, Zimbrick Automotive Group is the quickest, most reliable place to keep your car up and running well past the 200,000 mile mark. With a full line of services, preventative maintenance and more, you’ll stay in peak condition for years to come. At Zimbrick Automotive Group, you’re in good hands.


Follow These Steps for Taking a Test Drive and Making a Great Purchase

By Zimbrick Automotive | Posted in Tips and Tricks on Friday, July 28th, 2017 at 2:00 PM
Man holding up keys to a new car

Taking a test drive is one of the most integral steps to buying a car. But many consumers don’t know what it is they should actually be testing for when they get behind the wheel of a car they are considering buying.

Follow these steps to take a great test drive that is sure to make your purchasing decision a whole lot easier.

Step #1: Test before you drive

Your test drive begins before you actually put the car in drive. Get in and out of the car several times repeatedly, fully opening and closing the door and fastening your seatbelt each time. Locate the position of the turn signal and radio dials to test the ergonomics and check all your mirrors and blind spots to see how the car fits your eye.

Step #2: Know your needs

Your test drive should match your everyday driving style. If your morning commute consists of bumper-to-bumper traffic with a lot of braking, test out the stop-and-go performance of the car. If your commute is on a winding backroad, pay special attention to the handling and cornering.

Step #3: Test the specs

A test drive is also an opportunity to consider the activities you participate in and how the car suits those needs. Need a lot of trunk space for sporting equipment? Towing capabilities for a boat or camper? Make sure the car is well-equipped for these needs.

Step #4: Control the climate

If you live in a particularly hot or cold climate, it’s important to test out the heater or air conditioner. Some cars warm up and cool down better and quicker than others and the performance and efficiency of some cars is affected more by these systems.

Step #5: Push the limits

Find an empty parking lot where it’s safe to do so and test the hard braking and hard steering of the car. It’s important to know how the vehicle can perform in an emergency situation.

Test Driving a Used Car

If you’re test driving a used car, there’s a whole checklist of things you should inspect. Following these steps will help increase your chances of getting a great value on a used car.

Test Drive at Zimbrick

Now that you know how to make the most of your test drive, the final step is to visit one of the 25 Zimbrick locations in Wisconsin and get behind the wheel. We have over 3,000 vehicles in both new and used condition to choose from and a host of specials to take advantage of. Come see us for a test drive today.     

Torque vs. Horsepower explained

By blogsadmin | Posted in Tips and Tricks on Wednesday, July 19th, 2017 at 8:08 PM

What is the difference between Torque and Horsepower?

There are many drivers and car shoppers out there that are searching for a new vehicle that don’t know exactly what some of the specifications they reading about really mean. When researching new cars, trucks, crossovers and SUVs, there is a lot of information offered and knowing what it all means will help you find the vehicle that is perfect for your specific driving needs. One of the things that confuses new and used car shoppers the most when performing the necessary research is horsepower and torque. Knowing what the difference is between torque and horsepower will help you pick an engine that suits your performance needs. Keep reading to find out how torque and horsepower are different from each other and what each one of them does. Read the rest of this entry »